Comparability of data

Q; how far does the language of advertising vary according to the gender of the target audience?
the language of advertising varies greatly depending on the target audience, between Males and females would be the most varied examples, because stereotypically, men and women both like different things, a popular example is Men like to play sports and women like to look beautiful. the way in which adverts for men are written and spoken, like this one; A Gillette commercial
http://www.youtube.com/watch?v=j6OT3rKtGn0
which features a famous sports star (Roger Federer) preparing for a tennis match final.
it features phrases like; 'get in the zone' and 'get your head right'
phrases like this are directly linked to the sport, and men because he is a male sports star, and by seeing this advert, men might go out and buy the product he's advertising, maybe because they idolize him, or simply because they need to buy a new razor.
The graphology of this video is also rather interesting, it features two phrases in big bold writing.
'You're Ready, and 'Get Started'
These phrases could link to the sports aspect of the video, or the product the company is advertising.
To collect some comparable data on Woman i could use the same strategy and look at a the different language that is used in this particular advert; http://www.youtube.com/watch?v=INkwRKuABgk
this commercial for Olay features Jessica Ennis who is also a famous sports star, but because of her gender the tone of the language is much different that the Male audience advert.